A first impression
you can be proud of.
Thoughtful layouts, strong visuals and a polished mobile experience. A site that feels like your business and reflects the care you put into your work.
Built by an entrepreneur. For entrepreneurs.
Your business deserves
a better first
impression.
A premium website that shows the quality of your work—and makes it easy for the right customers to take the next step.
Thoughtful design. Clear messaging. Someone in your corner.
Richard Bigi
ENTREPRENEUR · GREENSBURG, PENNSYLVANIA
Nearing$200M
In online sales at The Health Institute,
the company Richard built and owns.
Businesses helpedDozens
Business owners supported in improving
their online sales and presence.
Hands-on experience10+ years
Studying and applying sales,
marketing and conversion strategy.
The sales figure refers to The Health Institute's business results, not revenue generated for Panfermin website clients.
The person behind Panfermin
I've built businesses.
I know what your
website is working for.
The Health InstituteBuilt and owned by Richard Bigi
I've spent more than a decade on the sales and marketing side of my own businesses. I've also helped dozens of other business owners improve the way they show up online and sell their services.
That experience shapes everything we do at Panfermin: understand the customer, communicate what matters, earn their trust, and make the next step clear.
Now I'm bringing that same care to local service businesses. Starting here in Western Pennsylvania, we're helping owners give their online presence the attention their work deserves.
Richard BigiFounder, Panfermin LLC · Greensburg, PA
Designed with a job to do
Look the part.
Make the next step obvious.
For the homeowner choosing a painter, a landscaper or a handyman, your website is often the first conversation.
A first impression
Give people a reason
to choose you.
Clear words about what you do, who you help and why it matters. Your experience, your projects and the details that help a customer feel confident.
Make it easy
to get in touch.
A clear path to requesting an estimate or starting a conversation, with your contact details and inquiry process easy to find.
If you received a preview
Yes, we put the
work in first.
If I emailed you a new version of your homepage, I saw an opportunity and wanted to show you what I had in mind.
The preview is yours to look through without a call, a payment or a commitment. Your existing website hasn't been changed.
Have a question about your preview? ↗- 01
Take a look. Tell us what you think.
Open the link in your email. Does it feel like your business? Let us know what you like and what needs adjusting.
- 02
Agree on the details.
We confirm the pages, changes, functionality and launch timing together before you pay. You know what you're getting.
- 03
We help you get it live.
Our technical team connects your domain, and we check the finished site and inquiry flow before launch. Then we're here for ongoing website care.
Founding-client website launch
A stronger website.
A straightforward offer.
We're starting with a small group of local service businesses. The first five clients receive our introductory launch price.
$1,000
Due at purchase · first 30 days of care included
Then just $97/month for hosting, troubleshooting and small revisions. Automatically billed monthly starting 30 days after purchase.
Your website launch includes
- The approved website, built for your business
- Design and messaging focused on inquiries
- A dedicated GoHighLevel subaccount
- Domain connection by our technical team
- Your review before the site goes live
- The first 30 days of website care
New pages, redesigns and additional services are quoted separately. We agree on the project scope before purchase. No payment is required to review a preview.
A few things you may be wondering
Clear answers.
No guessing.
Something else on your mind?
Email Richard directly ↗
Why build a preview before we agree to anything?
It gives you something concrete to react to. You can see the design and the direction before deciding whether to work with us. There's no charge to look and no obligation to buy.
What kinds of businesses are a good fit?
We're starting with established local service businesses, such as painters, landscapers and handymen. The focus is a clear website that helps customers understand your work and get in touch. Online stores and complex custom applications fall outside this introductory offer.
What does the $97 monthly care include?
Hosting, troubleshooting and small revisions to the existing site, such as wording, photo or link updates. Care is included for the first 30 days; the $97 monthly charge begins automatically 30 days after purchase. New pages, redesigns and additional services are quoted separately.
What if I want to move the website later?
If you cancel monthly care and want to move the website to your own GoHighLevel agency account, our technical team can handle the transfer for a one-time $497 fee. Your new GoHighLevel agency subscription is paid separately. The transfer fee applies only if you request that service.
Do I need to get on a sales call?
No. You can reply to the email you received or write to [email protected]. We can work through your questions and the project details by email.
Does a new website guarantee more customers?
No website can guarantee sales or a certain number of leads. We focus on the parts we can improve: presentation, messaging, usability and the path to an inquiry. Your results also depend on your market, traffic, offer and follow-up.
An owner-to-owner conversation
You've put a lot into
your business.
Let's help it show.
If we sent you a preview, reply to that email and tell us what you think. If you're finding us for the first time, send your website and a little about your business.
Email Richard [email protected]